Playdead Studios and Why You Should be Really Excited

Playdead Studios and Why You Should be Really Excited

Indie-Developer set to deliver another incredible gaming experience on XBOX. Based in Copenhagen Denmark, independent game developer: Playdead is the incredibly talented team of folks responsible for 2010’s highly successful game; LIMBO.  This fascinating game was a welcome and a visually…

Everything I Know About Audience Engagement I Learned From the Master Chief

Everything I Know About Audience Engagement I Learned From the Master Chief

Unless you’ve been living under a rock for the past 14 years, it’s a relatively safe assumption that you know who the Master Chief is.  In case you don’t, however, he is the protagonist of the HALO series, and essentially…

XBOX Live: The (Grand)father of Social Media

XBOX Live: The (Grand)father of Social Media

The results of Social Media’s paternity test are in, and Mark Zuckerberg….You are NOT THE FATHER.  Results are still unclear, but it would appear that the father or at least GRANDfather of social media may, in fact, be Bill Gates.  Sure, there…

Symbiotic Content

Symbiotic Content

sym•bi•o•sis ˌsimbīˈōsəs,ˌsimbēˈōsəs/ noun BIOLOGY 1. interaction between two different organisms living in close physical association, typically to the advantage of both. 2. mutually beneficial relationship between different people or groups. Symbiotic Content: “The adaptation of individual types of content, which use…

Are Positioning and Branding Outdated in Today's Digital Realm?

Are Positioning and Branding Outdated in Today’s Digital Realm?

“Some Marketers argue that in today’s information-rich, and customer-centric markets, positioning is an archaic and unworkable strategy.” From:  Principles of Marketing Engineering, 2nd Edition (Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn) If one thing is for sure, it’s that the Marketing Communications…