WE’RE DOOMED.

Twenty-three years ago a cult classic game blasted its way into households, offices and dorm rooms across the world. This spring, DOOM is back to reclaim the FPS genre and once again take the gaming world by storm. In this post, I’ll explore the sheer power of DOOM’s brand, dig into some gritty gaming nostalgia and...

Click Baiting VS Content Marketing

Photo Credit:  WorldSeriesBoxing/Flikr “Content Marketing” is a popular buzz term right now in business – with many advertising reps slinging the term around casually. But are they truly providing this for their clients?  Or are they selling “click-baity” advertorials disguised as compelling content? While consumers rapidly migrate toward the digital jungle, the advertisers and marketers...

Experiential Learning: More Than Just a Buzz-Term

“A mighty flame followeth a tiny spark.” – Dante   When I returned to St. Lawrence College last September for my academic, and professional reboot, I was introduced to a fascinating new element within the school which instantly caught my attention.  Agame changer in the realm of experiential learning.  I’m of course talking about Spark Production House. Located at SLC’s Kingston campus, Spark is...

For My Dad.

This one might get personal… I can remember it as though it were yesterday.  I was seven years old, and about to sit down and watch cartoons for yet another Saturday morning.  He was at the top of the stairs, and about to leave for work.  For reason’s I can’t recall I blurted out,...