Recently, I was invited by my former professor Kathy Patterson to return to St. Lawrence College in Kingston, Ontario to participate in a panel discussion consisting of several handpicked alumni. Our ‘audience’ would be a group of students from the Advertising and Marketing Communications Management (AMC) program....
The (Off The Clock) Ontario Travel Blog – Chapter 2
Oops, I did it again! It’s been a little over a year since I wrote anything on my own blog. Again. Ye-gads, that’s pretty sad. Much like our previous installment, my hiatus from this particular blog was not due to a lack of things to write about. In fact, I had so much to write...
The (Off The Clock) Ontario Travel Blog
Has it really been 10 months since I wrote a post for my own blog? Yikes! Well, I can assure you that it’s not due to a lack of anything to write about. Quite the contrary. You see, last June I inadvertently, and through a bit of good luck; became a tourism & adventure blogger...
WE’RE DOOMED.
Twenty-three years ago a cult classic game blasted its way into households, offices and dorm rooms across the world. This spring, DOOM is back to reclaim the FPS genre and once again take the gaming world by storm. In this post, I’ll explore the sheer power of DOOM’s brand, dig into some gritty gaming nostalgia and...
FRENCH’S VS HEINZ VS LOBLAW’S… CONSUMERS WIN BY TKO
If you aren’t fully aware of just how much power social media places in the hands of consumers, then allow me to help you catch up on things....
HELP PARTNERS IN MISSION FOOD BANK ‘STEER IT UP’ AND PUT AN END TO HUNGER
This may be difficult to swallow, but right here in Kingston there are those who are unable to secure food, feed their families or make ends meet. For over thirty years, the Partners in Mission Food Bankhas been waging war on hunger one day at a time. And thanks to you, victory is within grasp....
Click Baiting VS Content Marketing
Photo Credit: WorldSeriesBoxing/Flikr “Content Marketing” is a popular buzz term right now in business – with many advertising reps slinging the term around casually. But are they truly providing this for their clients? Or are they selling “click-baity” advertorials disguised as compelling content? While consumers rapidly migrate toward the digital jungle, the advertisers and marketers...
She’s Got The Knack: An Interview With Paula Wood
The original article which accompanied my interview with Paula was lost in an unfortunate technical mishap. The article featured The Knack Shack which was located in the former carriageway beside the Royal Tavern in Kingston Ontario. It was a magnificent little shop which featured several intriguing works of art and curios made by both...
Experiential Learning: More Than Just a Buzz-Term
“A mighty flame followeth a tiny spark.” – Dante When I returned to St. Lawrence College last September for my academic, and professional reboot, I was introduced to a fascinating new element within the school which instantly caught my attention. Agame changer in the realm of experiential learning. I’m of course talking about Spark Production House. Located at SLC’s Kingston campus, Spark is...