WE’RE DOOMED.

WE’RE DOOMED.

Twenty-three years ago a cult classic game blasted its way into households, offices and dorm rooms across the world. This spring, DOOM is back to reclaim the FPS genre and once again take the gaming world by storm. In this post, I’ll…

FRENCH’S VS HEINZ VS LOBLAW’S… CONSUMERS WIN BY TKO

FRENCH’S VS HEINZ VS LOBLAW’S… CONSUMERS WIN BY TKO

If you aren’t fully aware of just how much power social media places in the hands of consumers, then allow me to help you catch up on things.

HELP PARTNERS IN MISSION FOOD BANK ‘STEER IT UP’ AND PUT AN END TO HUNGER

HELP PARTNERS IN MISSION FOOD BANK ‘STEER IT UP’ AND PUT AN END TO HUNGER

This may be difficult to swallow, but right here in Kingston there are those who are unable to secure food, feed their families or make ends meet.  For over thirty years, the Partners in Mission Food Bankhas been waging war on…

Click Baiting VS Content Marketing

Click Baiting VS Content Marketing

Photo Credit:  WorldSeriesBoxing/Flikr “Content Marketing” is a popular buzz term right now in business – with many advertising reps slinging the term around casually. But are they truly providing this for their clients?  Or are they selling “click-baity” advertorials disguised as…

She's Got The Knack: An Interview With Paula Wood

She’s Got The Knack: An Interview With Paula Wood

The original article which accompanied my interview with Paula was lost in an unfortunate technical mishap.  The article featured The Knack Shack which was located in the former carriageway beside the Royal Tavern in Kingston Ontario.  It was a magnificent…

Experiential Learning: More Than Just a Buzz-Term

Experiential Learning: More Than Just a Buzz-Term

“A mighty flame followeth a tiny spark.” – Dante   When I returned to St. Lawrence College last September for my academic, and professional reboot, I was introduced to a fascinating new element within the school which instantly caught my attention.  Agame changer in the realm of…

For My Dad.

For My Dad.

This one might get personal… I can remember it as though it were yesterday.  I was seven years old, and about to sit down and watch cartoons for yet another Saturday morning.  He was at the top of the stairs,…

Cure Your Fat Wallet Syndrome:  A Chat With Ahsen Basit - CEO: Opprox Inc.

Cure Your Fat Wallet Syndrome: A Chat With Ahsen Basit – CEO: Opprox Inc.

In my last post, I introduced you to an independently developed mobile app called Opprox.  It’s an innovative Geo-targeted marketing platform that distributes promotional content to users based on their location, and interests – directly to their mobile device.  For my impressions, and insights…

Opportunities in Proximity.  Introducing:  Opprox

Opportunities in Proximity. Introducing: Opprox

Move over Groupon.  There’s a new player in town. Let’s face it.  The online world of shopping and purchasing items is a continually changing, and evolving beast.  On top of that, there is a multitude of websites, email lists, and…