Opportunities in Proximity. Introducing: Opprox

Move over Groupon.  There’s a new player in town. Let’s face it.  The online world of shopping and purchasing items is a continually changing, and evolving beast.  On top of that, there is a multitude of websites, email lists, and apps designed to help people save money.  However, at this point it’s rather difficult...

Playdead Studios and Why You Should be Really Excited

Indie-Developer set to deliver another incredible gaming experience on XBOX. Based in Copenhagen Denmark, independent game developer: Playdead is the incredibly talented team of folks responsible for 2010’s highly successful game; LIMBO.  This fascinating game was a welcome and a visually stunning throwback to the side scrolling bliss of gaming’s golden age. LIMBO offered players...

XBOX Live: The (Grand)father of Social Media

The results of Social Media’s paternity test are in, and Mark Zuckerberg….You are NOT THE FATHER.  Results are still unclear, but it would appear that the father or at least GRANDfather of social media may, in fact, be Bill Gates.  Sure, there was MySpace at the time that XBOX LIVE officially launched in November 2002 but social...

Symbiotic Content

sym•bi•o•sis ˌsimbīˈōsəs,ˌsimbēˈōsəs/ noun BIOLOGY 1. interaction between two different organisms living in close physical association, typically to the advantage of both. 2. mutually beneficial relationship between different people or groups. Symbiotic Content: “The adaptation of individual types of content, which use a Blog as the “host organism” in a mutually beneficial series of relationships.” -M....

Are Positioning and Branding Outdated in Today’s Digital Realm?

“Some Marketers argue that in today’s information-rich, and customer-centric markets, positioning is an archaic and unworkable strategy.” From:  Principles of Marketing Engineering, 2nd Edition (Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn) If one thing is for sure, it’s that the Marketing Communications field has been flipped on its head. With the advent of the digital world in...