It’s a Jungle Out There: 10 Survival Tips for New and Aspiring Freelancers

Recently, I was invited by my former professor Kathy Patterson to return to St. Lawrence College in Kingston, Ontario to participate in a panel discussion consisting of several handpicked alumni. Our ‘audience’ would be a group of students from the Advertising and Marketing Communications Management (AMC) program. First of all, it’s an incredibly humbling experience to sit...

WE’RE DOOMED.

Twenty-three years ago a cult classic game blasted its way into households, offices and dorm rooms across the world. This spring, DOOM is back to reclaim the FPS genre and once again take the gaming world by storm. In this post, I’ll explore the sheer power of DOOM’s brand, dig into some gritty gaming nostalgia and...

Click Baiting VS Content Marketing

Photo Credit:  WorldSeriesBoxing/Flikr “Content Marketing” is a popular buzz term right now in business – with many advertising reps slinging the term around casually. But are they truly providing this for their clients?  Or are they selling “click-baity” advertorials disguised as compelling content? While consumers rapidly migrate toward the digital jungle, the advertisers and marketers...

Experiential Learning: More Than Just a Buzz-Term

“A mighty flame followeth a tiny spark.” – Dante   When I returned to St. Lawrence College last September for my academic, and professional reboot, I was introduced to a fascinating new element within the school which instantly caught my attention.  Agame changer in the realm of experiential learning.  I’m of course talking about Spark Production House. Located at SLC’s Kingston campus, Spark is...