About

First and foremost – thanks for visiting my site.

“About me” pages are a tad awkward, so I’ll just slip into Coles Notes mode.

Behind every business, brand, product, person – or thing:  is a story.  However, it’s no longer the typical beginning, middle and end type of story anymore. Your brand’s story is constantly in flux – always moving, ever-changing.

People are now more connected with their communities, brands, and one another than ever before. What began in the mid 90’s and the dawn of the .com era, hit an apex in evolution when social media turned everything on its head.

In short, It’s a real jungle out there.

Do you need to be on Social Media? Should your business have a blog?  The short answer is yes – but more important question is: Where should your business be?  Facebook?  Instagram? Twitter?

The more daunting riddle that many business owners face is: What to do once you get there.

  • What’s your brand’s story?
  • Why is it interesting?
  • Who are we telling it to?
  • How do we connect with them, and keep them coming back for more?

Determining the answers to these questions – the crafting and development of your ongoing story are where I truly thrive.